Ibis Cycles is a small cycling brand out of the Bay Area. Their primary market is high-end mountain bike products. Ibis prides themselves on their long history of the highest quality standards and a deep connection to the community.
For this advertising campaign, I wanted to focus on those two ideas. The ads, both print and social, showcase the bikes at the forefront with the hills of Marin providing the backdrop, much like they did when the Ibis founders first fell in love with the sport. To show the craftsmanship, I featured the bikes less as recreational objects and instead as abstract and flowing sculptures.
