Trail Con is a new venture in trail running industry. The founders of the event are looking to bring together leaders and innovators together to bring the relatively underdeveloped sport of trail running to its full potential. Panels from industry experts, race directors, and boundary pushers seek to spark conversation and bring about a new age of the sport.
The new branding honors these industry disrupters and innovators by being playful and bold. It balances the professionalism of clean lines and typography while also not allowing the rigid structure of tradition cover the future that is “IN PROGRESS”, growing with every passing second.
